In my previous post, I busted some myths about attention spans and content. Congratulations to me, I did manage to keep you hooked for more than 8 seconds! Moving on, let’s talk about how you can stand out amidst all … Continue reading 4 Essential Ingredients of Highly Effective Content

Eight. Is the average attention span of humans getting shorter?  Seven. Our attention span is now apparently less than that of a goldfish!  Six. However, how much truth does this statement hold?  Five. Are we losing focus or are we … Continue reading Why “Good” Content Doesn’t Work Anymore

Ergonomics is officially defined as ‘the study of working conditions, especially the design of equipment and furniture, in order to help people work more efficiently’ in the Cambridge English dictionary. Workplace design or ergonomics is an area that stands at … Continue reading How Workplace Design Can Be Consciously Healthy

A digital marketing audit is a review of whatever your business has been practicing online to reach its business goals. Every real estate firm must examine their online presence from time to time as it highlights the errors in their … Continue reading What Is A Digital Audit And Why Does Your Brand Need It?

India is moving towards electric mobility and both the government and industry players have been doing their best to increase the adoption of electric cars. India is one of the top ten automotive markets in the world today and having … Continue reading Are we ready for electric cars? Prospects and challenges for architects and designers.

Indian architecture is a pastiche of religious and European styles that illustrate India’s past. The ruins of Hampi, or the French and Portuguese influenced structures in Pondicherry and Goa, or the British colonial buildings of Delhi tell stories of India … Continue reading The Power of Art Deco: Where Walls Can Speak