Remember the brilliant ‘daag acche hain’ campaign by Surf Excel? Hashtags trending on Twitter, a raging surge in app downloads. It was the talk of the town! It was a game changer for the Surf Excel brand, winning them not … Continue reading How a Strategic 360-degree Campaign Helps Your Brand Beat Competition

In my previous post, I busted some myths about attention spans and content. Congratulations to me, I did manage to keep you hooked for more than 8 seconds! Moving on, let’s talk about how you can stand out amidst all … Continue reading 4 Essential Ingredients of Highly Effective Content

Eight. Is the average attention span of humans getting shorter?  Seven. Our attention span is now apparently less than that of a goldfish!  Six. However, how much truth does this statement hold?  Five. Are we losing focus or are we … Continue reading Why “Good” Content Doesn’t Work Anymore

A digital marketing audit is a review of whatever your business has been practicing online to reach its business goals. Every real estate firm must examine their online presence from time to time as it highlights the errors in their … Continue reading What Is A Digital Audit And Why Does Your Brand Need It?