Ergonomics is officially defined as ‘the study of working conditions, especially the design of equipment and furniture, in order to help people work more efficiently’ in the Cambridge English dictionary.  Workplace design or ergonomics is an area that stands at … Continue reading How Workplace Design Can Be Consciously Healthy

How Branding Plays a Key Role in Effectively Marketing Your Real Estate Business Are you an Apple fan? Regardless of whether you’re the proud owner of a Macbook Air or not you would agree that the first thing the word … Continue reading How Branding Plays a Key Role in Effectively Marketing Your Real Estate Business

A Promising Future Is in ‘The Line’: Is It Just a Dream or Will It Be Reality? The name Saudi Arabia conjures up a montage of images associated with wealth. Oil. Gold. Fast cars. But not one of progress. Yet, … Continue reading A Promising Future Is in ‘The Line’: Is It Just a Dream or Will It Be Reality?

Importance Of CRM In The Real Estate Industry Customer Relationship Management (CRM) tools are used extensively to primarily create and maintain strong customer relationships in the smoothest possible manner. CRM tools can be used to organize leads, track past conversations … Continue reading Why CRM is Crucial To Your Real Estate Business

How to create real estate advertising that sells In my career in advertising, I have often been asked the question of how to create ads that help sell the product. When it comes to FMCG, the answer is quite simple. … Continue reading How to create real estate advertising that sells

Do Brands Need Celebrity Ad Campaigns To Be More Effective? Would you buy a product that your favorite cricketer enthusiastically recommends? If you answered yes, you are one among a million others who have been doing so since the 1800s. … Continue reading Do Brands Need Celebrity Ad Campaigns To Be More Effective?

Why a Digital Marketing Strategy Is a Must-Have For the Real Estate Industry in 2021 2020 as we all know it was an unforgettable year. The “new normal” we collectively experienced was we all had to be ‘live’ 24/7.  With … Continue reading Why a Digital Marketing Strategy Is a Must-Have For the Real Estate Industry in 2021

Recently, I came across a fellow architect’s blog where he addressed some misconceptions regarding archviz consultants. It inspired me to write this entire piece on how to make your 3D visualisation project a success.  I have been developing 3D architectural … Continue reading Want Your 3D Visualisation Project To Be Successful? Follow These 10 Simple Steps

Remember the brilliant ‘daag acche hain’ campaign by Surf Excel? Hashtags trending on Twitter, a raging surge in app downloads. It was the talk of the town! It was a game changer for the Surf Excel brand, winning them not … Continue reading How a Strategic 360-degree Campaign Helps Your Brand Beat Competition