How to create real estate advertising that sells In my career in advertising, I have often been asked the question of how to create ads that help sell the product. When it comes to FMCG, the answer is quite simple. … Continue reading How to create real estate advertising that sells

Do Brands Need Celebrity Ad Campaigns To Be More Effective? Would you buy a product that your favorite cricketer enthusiastically recommends? If you answered yes, you are one among a million others who have been doing so since the 1800s. … Continue reading Do Brands Need Celebrity Ad Campaigns To Be More Effective?

Why a Digital Marketing Strategy Is a Must-Have For the Real Estate Industry in 2021 2020 as we all know it was an unforgettable year. The “new normal” we collectively experienced was we all had to be ‘live’ 24/7.  With … Continue reading Why a Digital Marketing Strategy Is a Must-Have For the Real Estate Industry in 2021

Recently, I came across a fellow architect’s blog where he addressed some misconceptions regarding archviz consultants. It inspired me to write this entire piece on how to make your 3D visualisation project a success.  I have been developing 3D architectural … Continue reading Want Your 3D Visualisation Project To Be Successful? Follow These 10 Simple Steps

Remember the brilliant ‘daag acche hain’ campaign by Surf Excel? Hashtags trending on Twitter, a raging surge in app downloads. It was the talk of the town! It was a game changer for the Surf Excel brand, winning them not … Continue reading How a Strategic 360-degree Campaign Helps Your Brand Beat Competition

In my previous post, I busted some myths about attention spans and content. Congratulations to me, I did manage to keep you hooked for more than 8 seconds! Moving on, let’s talk about how you can stand out amidst all … Continue reading 4 Essential Ingredients of Highly Effective Content

Eight. Is the average attention span of humans getting shorter?  Seven. Our attention span is now apparently less than that of a goldfish!  Six. However, how much truth does this statement hold?  Five. Are we losing focus or are we … Continue reading Why “Good” Content Doesn’t Work Anymore

A digital marketing audit is a review of whatever your business has been practicing online to reach its business goals. Every real estate firm must examine their online presence from time to time as it highlights the errors in their … Continue reading What Is A Digital Audit And Why Does Your Brand Need It?