Do Brands Need Celebrity Ad Campaigns To Be More Effective? Would you buy a product that your favorite cricketer enthusiastically recommends? If you answered yes, you are one among a million others who have been doing so since the 1800s. … Continue reading Do Brands Need Celebrity Ad Campaigns To Be More Effective?
Why a Digital Marketing Strategy Is a Must-Have For the Real Estate Industry in 2021 2020 as we all know it was an unforgettable year. The “new normal” we collectively experienced was we all had to be ‘live’ 24/7. With … Continue reading Why a Digital Marketing Strategy Is a Must-Have For the Real Estate Industry in 2021
Recently, I came across a fellow architect’s blog where he addressed some misconceptions regarding archviz consultants. It inspired me to write this entire piece on how to make your 3D visualisation project a success. I have been developing 3D architectural … Continue reading Want Your 3D Visualisation Project To Be Successful? Follow These 10 Simple Steps
Remember the brilliant ‘daag acche hain’ campaign by Surf Excel? Hashtags trending on Twitter, a raging surge in app downloads. It was the talk of the town! It was a game changer for the Surf Excel brand, winning them not … Continue reading How a Strategic 360-degree Campaign Helps Your Brand Beat Competition
In my previous post, I busted some myths about attention spans and content. Congratulations to me, I did manage to keep you hooked for more than 8 seconds! Moving on, let’s talk about how you can stand out amidst all … Continue reading 4 Essential Ingredients of Highly Effective Content
Eight. Is the average attention span of humans getting shorter? Seven. Our attention span is now apparently less than that of a goldfish! Six. However, how much truth does this statement hold? Five. Are we losing focus or are we … Continue reading Why “Good” Content Doesn’t Work Anymore
Ergonomics is officially defined as ‘the study of working conditions, especially the design of equipment and furniture, in order to help people work more efficiently’ in the Cambridge English dictionary. Workplace design or ergonomics is an area that stands at … Continue reading How Workplace Design Can Be Consciously Healthy
A digital marketing audit is a review of whatever your business has been practicing online to reach its business goals. Every real estate firm must examine their online presence from time to time as it highlights the errors in their … Continue reading What Is A Digital Audit And Why Does Your Brand Need It?
India is moving towards electric mobility and both the government and industry players have been doing their best to increase the adoption of electric cars. India is one of the top ten automotive markets in the world today and having … Continue reading Are we ready for electric cars? Prospects and challenges for architects and designers.