For more than three decades, Anne Lacaton and Jean-Philippe Vassal have grappled with uncertainty and extinction. Abiding by their deeply rooted belief in the preservation of things they have strived to resurrect what has been left for dead. Old crumbling … Continue reading Implementing the Philosophy of 2021 Pritzker Laureates in Indian Context
Open windows. Ventilated homes. In Germany, they have a word for this, Luften. It roughly translates in English to ventilate. To replace stale old air with fresh air. The Germans are supposed to be pretty obsessed with Luften. They are … Continue reading Why We Need To Reimagine HVAC Systems After Covid-19?
Heard of Archana Doshi? Ranveer Allahabadia? Shivya Nath? They’re all well-known social media influencers who help industries break into profits. They are a cost-effective, powerful way of increasing brand recall and trust in your product. Real estate is no exception. … Continue reading How To Strengthen Your Real Estate Brand With Digital Marketing
Ergonomics is officially defined as ‘the study of working conditions, especially the design of equipment and furniture, in order to help people work more efficiently’ in the Cambridge English dictionary. Workplace design or ergonomics is an area that stands at … Continue reading How Workplace Design Can Be Consciously Healthy
How Branding Plays a Key Role in Effectively Marketing Your Real Estate Business Are you an Apple fan? Regardless of whether you’re the proud owner of a Macbook Air or not you would agree that the first thing the word … Continue reading How Branding Plays a Key Role in Effectively Marketing Your Real Estate Business
A Promising Future Is in ‘The Line’: Is It Just a Dream or Will It Be Reality? The name Saudi Arabia conjures up a montage of images associated with wealth. Oil. Gold. Fast cars. But not one of progress. Yet, … Continue reading A Promising Future Is in ‘The Line’: Is It Just a Dream or Will It Be Reality?
Importance Of CRM In The Real Estate Industry Customer Relationship Management (CRM) tools are used extensively to primarily create and maintain strong customer relationships in the smoothest possible manner. CRM tools can be used to organize leads, track past conversations … Continue reading Why CRM is Crucial To Your Real Estate Business
How to create real estate advertising that sells In my career in advertising, I have often been asked the question of how to create ads that help sell the product. When it comes to FMCG, the answer is quite simple. … Continue reading How to create real estate advertising that sells
Do Brands Need Celebrity Ad Campaigns To Be More Effective? Would you buy a product that your favorite cricketer enthusiastically recommends? If you answered yes, you are one among a million others who have been doing so since the 1800s. … Continue reading Do Brands Need Celebrity Ad Campaigns To Be More Effective?